Our Story
Born from India's finest hands
Handcrafted home decor rooted in centuries of Indian artisan tradition — brought into the modern home with intention and care.
The Beginning
We believe craft is the highest form of design
umsang was founded on a singular belief — that the artisans of India create objects of extraordinary beauty, and the modern world deserves to experience them every day, not just in museums.
We work directly with hereditary craft families across India — brass workers in Moradabad, ceramic potters in Khurja, copper artisans in Moradabad's metal workshops — preserving techniques passed through generations while creating pieces that feel entirely contemporary.
Every product you receive carries the fingerprints of the person who made it. That's not a flaw. That's the whole point.
12+
Artisan Partners
Direct relationships
8
Indian States
Craft clusters
100+
Curated Pieces
Vetted for quality
100%
Handmade
No factory production
The Elements
Our materials speak for themselves
Pure Brass
Cast and hammered by hereditary metalworkers. Ages beautifully with a living patina. Never plated, never hollow.
Shop Collection →
Handcrafted Ceramic
Wheel-thrown by potters whose families have worked clay for generations. Every glaze is mixed in-house, every kiln firing is unique.
Shop Collection →
Hammered Copper
An old Indian tradition in modern form. Pure copper — never plated steel — hammered, engraved or hand-printed, made for storing drinking water the traditional way.
Shop Collection →
What We Stand For
Artisan First
We buy directly from the artisans who make each piece, at prices they set — no middlemen, no compromises.
Radical Transparency
We tell you who made your product, where they live, and what technique they used. Every single time.
No Shortcuts
Pure brass is pure brass. Real ceramic is real ceramic. We reject more pieces than we accept.