Our Story
Born from India's finest hands
Handcrafted home decor rooted in centuries of Indian artisan tradition — brought into the modern home with intention and care.
The Beginning
We believe craft is the highest form of design
umsang was founded on a singular belief — that the artisans of India create objects of extraordinary beauty, and the modern world deserves to experience them every day, not just in museums.
We work directly with hereditary craft families across India — brass workers in Moradabad, ceramic potters in Khurja, copper artisans in Thambalipuram — preserving techniques passed through generations while creating pieces that feel entirely contemporary.
Every product you receive carries the fingerprints of the person who made it. That's not a flaw. That's the whole point.
50+
Artisan Families
Direct partnerships
8
Indian States
Craft clusters
200+
Curated Pieces
Vetted for quality
100%
Handmade
No factory production
The Elements
Our materials speak for themselves
Pure Brass
Cast and hammered by hereditary metalworkers. Ages beautifully with a living patina. Never plated, never hollow.
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Handcrafted Ceramic
Wheel-thrown by potters whose families have worked clay for generations. Every glaze is mixed in-house, every kiln firing is unique.
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Hammered Copper
Ayurvedic intent meets modern form. Our copper is 99.5% pure, hand-hammered for natural ionisation that purifies water.
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What We Stand For
Artisan First
40% of every sale goes directly back to the craft community. No middlemen. No compromises.
Radical Transparency
We tell you who made your product, where they live, and what technique they used. Every single time.
No Shortcuts
Pure brass is pure brass. Real ceramic is real ceramic. We reject more pieces than we accept.